Social Media Marketing Article

Adweek gives us 5 valuable social media marketing lessons that can be learned from Netflix.  Lots to consider here, especially as we continue to build our social media following!  Click the link below to see for yourself!  Oh yeah – and don’t forget to follow us on Instagram!

ADWEEK ARTICLE:  5 Social Media Marketing Lessons From Netflix

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The “Grams” – Massimo’s creative take on Instagram’s logo – live now!

Last week, I posted behind the scenes shots of a new series by Massimo Gammacurta. And now we present the final project!   “The Grams” takes a creative look at the Instagram logo – from a playful, symbolic, and timely perspective.  See the imagery below, and on his site now!

THE GRAMS – Massimo’s new conceptual project

Massimo Gammacurta has been testing a new project – called “THE GRAMS”.  Final project is on his site but we’ll post here later this week!  For now, take a look at some of the behind the scenes mayhem that creates his photo magic.

Budweiser Video, Ashton Worthington

Ashton Worthington has entered the video arena – and it’s looking good.  Check out his Budweiser spec below, and be on the lookout for an entire video section, coming soon to his website and ours!

 

Baltimore, a personal project

Photographer Ashton Worthington is at the beginning of what proves to be an interesting and inspiring journey.  His goal:  An objective portrait that can transcend media’s portrayal / constructed narratives of his hometown, Baltimore.  This is just the beginning of what will be a long journey for Ashton…stay tuned for more in the upcoming weeks and months.  And check out his last personal project, Afghanistan, here.

This is K2

Oh you know, just reminiscing about the start of K2 Creative and all the things that brought us here…  thought it’d be fun to add us to our blog!

little know facts about our agency

• K2 was cofounded by Kristy Caruso and Katie Ryan. The concept for the agency (keep things simple, work hard, no divas) came about while the two were on a road trip, on a night they were freezing and electricity was scarce. They had nothing else to do – but talk about the future.
• K2 began 2009 in the midst of the economic breakdown. Why? Well…why not?
• Katie likes popcorn more than food.
• Kristy likes to sing. Badly. All the time.
• K2’s motto came to be long before the agency. The company sticks by it and will do so as they continue to grow. SAVE THE DRAMA FOR YOUR MAMA. Because really, who needs it?

Ashton Worthington’s Fidelity Campaign

Check out the latest portrait photography from Ashton Worthington and Fidelity.  Campaign is running now, and looks great!  It highlights CEO’s, experts, wealth advisors, and other companies with Fidelity relationships.  Ashton is often known for his still life work, but his portrait and lifestyle photography are just as good,   You can see it all on his website and blog, as well as our site.

RED: The Tom Ford Beauty experiment, by Massimo Gammacurta

When Massimo Gammacurta does something new, he does it RIGHT.  We challenged him to shoot something bold, with motion, and here are the results.  Tom Ford, you’re reading this, right?  We think you’ll like what you see.  Beauty products never looked so good.

Ashton Worthington – combining roaches, design and LOVE.

Yes, we spent the last two days naming cockroaches at the Bronx Zoo for some of our favorite clients. And yes, photographer Ashton Worthington took it to the next level. Happy Love Day to all creatures, great and small. And hissing. ❤️💘💕💗💝

Lou Bopp Spotlights: Absinthe, the Green Fairy

See lifestyle photographer Lou Bopp‘s journey into Absinthe territory coupled with his signature rustic photography journaling the experience by clicking here. Such an interesting blog! Lou Bopp – please take me on your next adventure! Especially if it’s liquor-related.  🙂  

See some of the photography documenting his journey below.  But make sure to check out his blog as well, it’s chock full of info on Absinthe, and the work Lou put into this passion project.