K2 – The Blog

“Big ups to my folks in print” and other musings from MAVEN

Posted in Our Humble Opinions by K2Creative on June 21, 2011

Can’t take credit for the blog below – but couldn’t resist posting.  As photo agents, the erosion of print is always in the back of our minds.  But like Sheri Radel Rosenberg (who worked the print scene for many years) we love the medium.  As I’ve posted before (click here) print has its purpose.

•••Don’t forget to check out Sheri’s blog as well – it’s fun, informative, and full of all things fashion.  Thanks for letting us re-post!•••

LONG LIVE PRINT

Hi, sexy denizens of the internet. It’s Tuesday and it’s sunny and all is not lost…particularly my favorite medium, print.

I know this makes me sound a bit like a teradactyl (because they romanticize print, naturally), but I made a career for years producing photography for all things print. And like many people who work(ed) in the same world as me, it’s been a bit of a winge-worthy time- with all things digital taking over, it’s tough to think about what may happen to the print medium, though I do love all things digital and am fully connected- but give me a newspaper or magazine to read on a Sunday, and give it to me on paper. I am still smitten by the tangible. Sue me. Newsprint is sexy and that’s that.

Screen_shot_2011-06-21_at_10

Apparently my favorite read in the nail salon knows that too. In Style is doing a scratch n sniff issue for July, with lovely Summer smells (clearly New York City in August is not one of them) like watermelon, grass, suntan lotion, popcorn and iced coffee.. I love that they’re investing a concept into the print book- and who doesn’t love a scratch n sniff, really? Perhaps more mags will follow suit and incorporate more sensory bells and whistles to enhance the print experience? Or billboards and out of home could include some smoke and mirrors, maybe even literally?

And then I found this lovely candle, that smells of newsprint. I want. I must have. Let the Times burn bright and such. The scent is, according to Refinery29, “in a word, newsy, with hints of guaiacwood, cedar, musk, spice, with ‘a powdery note and velvet nuance,’ meant to mimic the aroma of black ink on newsprint”.The candle, made in a limited-edition run of 1,000, is available for $65 at Project No. 8 at Ace Hotel and Bondtoo.com. Be smart and go buy one.

Long live print, peeps. I am still a superfan and somehow can’t get enough- just finding time to read all of this stuff in between blogging, social networking, and once in a while, living is the real challenge. Cause that’s what’s up this touchy feely smelly Tuesday in the MIA. Big ups to my folks in print. Let’s keep this thing going.  XO

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