K2 – The Blog

Hurricane Sandy turned Negative Nelly into Grateful Gertrude.

Posted in Uncategorized by K2Creative on November 5, 2012

Last week, as most of the world knows, a massive hurricane (rather, superstorm), hit NY.  Hurricane Sandy was a bit of a shock to us New Yorkers…well, at least to me.  We’ve never experienced that type of damage, and often consider ourselves untouchable.  But boy, as a city, were we touched.

Which brings me to my point.  We’ve been pretty busy over at K2.  For one, we’ve been working.  Like, a LOT (Cannot wait to show you some of the new work our photographers are producing.  PHENOMENAL).  It’s been stressful, tiring, and at times frustrating.

We’ve got a new website in the works.  Just trying to learn the basics – and then we’ll be promoting the hell out of the new, 2013-ready, K2 Creative. 

There’s been so much going on and I think it was starting to get to me.  I mean, can a girl get a break?  I was feeling a little tired, a little cranky, and somewhat jaded.

And then came the storm.  So many people, still, a week later, have no power, no homes, no heat or hot water.  So many small businesses might not bounce back from this.  Sure, we can donate money, clothes, our time, etc.  But I don’t think any of us will ever understand that kind of devastation unless we’ve experienced it ourselves. 

In all of this, I’ve seen a lot of good and bad in New Yorkers.  One man, who’s house had been burned in the Breezy Point fires last week, said on the news:  “Well, things could be worse.”  And he’s right – they could.  There has been an overwhelming spirit of good will in the air.  It’s something that sticks with me every day.

So, with that in mind, my ho hum attitude is gone.  In essence, ITS ALL GOOD.   People have more, people have less.  This hurricane put a lot of things in perspective.  We’re grateful to be working, to have power, and to be in good spirits.  Things could, in fact, be a lot worse. 

We’re revved up for the rest of the year, and ecstatic about our new website.  Not to mention our electricity and the roofs over our heads.  And that, my dear friends, is perspective.

Our thoughts and wishes are with all those still without.  But as for us – we’re open for business and ready to rock.


Image by Lou Bopp:  http://www.loubopp.com




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