K2 – The Blog

Before They Were Rock Stars – Massimo Gammacurta

There is so much good photography out there – so for us to take on a new artist, they need to have a combination of an incredible eye, beautiful work, a fine-art background, technical expertise, and a fun personality.  And did I mention they need to be drama-free (hence our motto)? Well, we found the PERFECT combo in our newest photographer – we’re thrilled to introduce MASSIMO GAMMACURTA!

Massimo is an artist at heart.  In 2016 alone he had a solo show called “EAT ME” at the Visonairs Gallery in Singapore and was part of a group show “Tempting Art” at the Mudam Museum in Luxembourg (as well as Milan in 2015).  You can see more of his accolades here – there are quite a few!  His work is conceptual, bold, and wonderfully thought-out.  It’s fresh and it’s fun.  And a little sexy – check out his “Kamasugar” lollipops, featured on Juxtapoz!

His clients include:  Adidas, Alife, Armani, Bloomingdales, Bloomberg, Buscemi, Carol’s Daughter, Cinti, Chanel, Esquire, UK Details Magazine, Flaunt Magazine, Gilt Groupe, Glamour Italy, Google, GQ Italy, Guitar Aficionado, Hennessy, Lancôme, Macys, Nike, Revolver Magazine, Puma, Sotheby’s, Surface Magazine, V Magazine, Vogue Italia Accessory, Vogue Gioiello, WAD Magazine, Wired Magazine USA and so many more.

But enough from me – check out his work on our site and see for yourself just how awesome his work is.  And get to know him better by finding out what Massimo was like, you know, BEFORE he was a rock star, by reading below.

Massimo Gammacurta Blog intro

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How did you become interested in photography?  started really early, around 8 years old. My father is a multimedia artist and loves photography so I was lucky enough to start by playing in his b&w darkroom and with his cameras. My dad is also an art history professor so I was always in his library reading books about art and history. I loved modern art, Pop Art, expressionism, dada, surrealism, Futurism that was my cup of tea as far as what I liked in art.

Also the movies were a big influence in my visual development as a photographer.

Movies like “La dolce vita”, “8/12” and “Uccellacci e uccellini” have been a great influence in my work. These director couldn’t be more different, Pasolini is a true realist like Caravaggio, for him death is just death there’s nothing beyond that, it’s reality without any illusions.

Fellini is surreal, the dream, the excess.

Both influenced me because they are so different but unique but what i learned the most from this great artist to escape from stereotypes and to be myself.

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Where are you from originally?  I was born in Rome,  Italy but I’ve been living in the USA for many years.

Having been raised in Rome, where images and art are all around you, where beauty and messages in visual forms are primary, this experience has informed my deep-seeded desire to be a photographer.

What did you intend to do when you “grew up”?  It was either a fine art painter, a soccer player or a photographer but I decided to go for the hardest one to succeed…

What were you like as a teen? Do you see reflections of your teen self in your adult life? Always energetic, I had and still have a vibrant personality, and very demonstrative, it reflects on my work.

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I recall one instance in London where i lived for a year at the when i was 19 yrs old.

was working as a photographer shooting test for model agency and my english was almost non existent to say it nice. I went to a Burger King in Oxford circus at rush hour time and i remember that I order a burger and a large “cock”. I wanted a coke but my pronunciation was bad and this english lady at the cashier (typical english humor) instead of giving me a coke made me repeat the “cock” word few time until i actually gestured the size of the co(c)ke i wanted it.

I remember all the Burger King patrons started to laugh so much and i didn’t know why until an Italian guy in the line screamed at me in Italian ‘bro you just order a large dick”. Most embarrassing day of my life, never step into another Burger King after that.

What was your first job ever? Assistant for a fashion photographer at 15 yrs old.

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What was the biggest trouble you got yourself into? You don’t wanna know.  I grew up in one of the most dangerous areas of all Italy, I had friends that died and went to jail, I was lucky enough to stay out of trouble.

What was your first job in the photo business?  Assistant and also I was a b&w and cibachrome printer at a very early age. My first job as a photographer was an editorial for a german magazine called “Madame”, I was 18 yrs old and this famous editor chose me to shoot the Spoleto festival event. It was an amazing experience and I had access to all the fantastic artists there and I shot for 3 days straight.

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What has kept your passion for photography vibrant?  To shoot and discover something that I haven’t seen before, to create new idea and to find a way to execute it.  My main motivation is wanting to create a basic tension in the viewer while provoking a personal reflection on certain themes.

What is a dream project in this business? I was lucky enough to achieve few already but probably to shoot an ad for Chanel.

 If you could anything else, what would it be?  That’s easy – a Soccer Player.  Ha!

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Monthly Wrap – BTS

Posted in Uncategorized by K2Creative on May 28, 2015

Ashton Worthington for Minnesota Life

Posted in Agency News, What's happening with the artists by K2Creative on April 14, 2015

Ashton’s lifestyle campaign for Minnesota Life is live!!! This shoot was one of my favorite from last summer. It could be since I’m from Minnesota (hometown love) and I’ve always wanted to work with a “local” client or the fact that we had so much fun producing this lifestyle shoot. Who can forget the delivery of ice coffee to the set on a Saturday afternoon?!?

We had a great time wearing the producer hat and thrilled to see the final shots are now live. Thank you to an amazing crew, we look forward to the next one.

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Daniel Rosenthal’s CLIO Image Awards Ads are live!

Posted in Agency News, What's happening with the artists by K2Creative on March 25, 2015

Daniel Rosenthal’s Clio Image Awards ad campaigns are live!  Beautifully shot with lots of movement (illustrated by the talented Achraf Amiri, styled by Amy Auslander).  Well done, Daniel.  See more of his fashion and lifestyle work on our website:  www.k2creativemanagement.com

We’re so happy to have Daniel on our roster!

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Ashton Worthington Gillette Campaigns are LIVE

Posted in What's happening with the artists by K2Creative on March 17, 2015

When photographer Ashton Worthington began shooting the rebrand of Gillette, we were excited. Only recently have we seen some of the final ads, with branding.  When you put them all together, one thing is clear – the work is impressive.  It’s been the perfect balance of an innovative photographer with killer lighting and technical skills collaborating with a visionary Creative Director and an inventive prop stylist. Proud to be a small part of what’s been created.  Stay tuned for more soon!

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Monthly Wrap

Posted in Agency News, What's happening with the artists by K2Creative on February 3, 2015

Happy belated 2015, things have been off to a nutty start. All the crazy weather in NYC hasn’t slowed us down, we’ve been busy with castings and shooting for Spring campaigns. Check out our latest work below and hope every one had a wonderful start to the new year.

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Monthly Wrap

Posted in What's happening with the artists by K2Creative on September 30, 2014

Happy almost October. It is hard to imagine that Summer is over when it was 80s  and sunshine last weekend in NYC. k2 creative Mgmt has been busy introducing our new photographer, Daniel Rosenthal (seriously check out his work already!) the feedback has been amazing!

The artists have been busy shooting in just about every edge of the world: Barbara Cole preparing for her new show (Bau-Xi Gallery) November 15th in Toronto, Lou Bopp shooting up and down the South for a new project, Ashton Worthington just returned from Afghanistan working on a personal project, Daniel Rosenthal covering New York Fashion Week and Joshua Scott on location.
The scheduling has been fun needless to say and we’re ready to bring on the Fall. We’ll be posted our new campaigns once launched over October and November on Facebook and twitter – follow us.

In the meantime we’ve decided to give a little taste from BTS (behind the scene) shoots this past month that k2 creative artists have been working on. Not to mention we’ve saved the best for last! #danielRosenthal #shootininskivves #timessquare #noshame

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14-16 Visit MS Tourism

14-16 Visit MS Tourism

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14-16 Visit MS Tourism

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Monthly Wrap

Posted in Agency News, What's happening with the artists by K2Creative on May 21, 2014

While it seems like every one in NYC is shutting down for the holiday weekend we’re just getting started. I can’t believe it’ll be Summer already with BBQs, beaches and some great shoots coming up. Check out what we’ve been busy working on in the past month or so. Have a great weekend and here’s to another busy summer.

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Monthy wrap up – February & March

Posted in Uncategorized by K2Creative on March 31, 2014

The last few months have been a tad nutty with video projects, campaigns and traveling for K2 Creative. No complaints here, all in all not a bad way to start Spring and we’re excited for what could be next. Check out some of our work that launched in February/March, we’re excited to show off additional imagery in the upcoming months.

Happy Monday

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Monthly Wrap (January new work)

Posted in Uncategorized by K2Creative on February 3, 2014

Turning my calendar over to February this morning was a bit daunting, where did this past month go? This year is off to an exciting start, I think it is safe to say we’ve fully retired our heels and put on some amazing kicks to hit the ground running. The end of 2013 was bonkers, we kinda fell of the social media radar but all for great reason. Here is a taste of what is come in 2014.

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