K2 – The Blog

Daniel Rosenthal for DeoVeritas

Posted in Agency News by K2Creative on November 21, 2016

Camera Obscura/Gowanus 2/12 – 3/2

Posted in Uncategorized by K2Creative on February 18, 2016

An amazing visual experience at the Gowanus Loft – check it out.

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This 3,000 sq. ft. epistemic machine will evolve through a month of experimentation, capturing an ephemeral Brooklyn panorama and personal moment in time.

Guests must be prepared to spend a full 45 minutes in deepest darkness. Children under 12 years old must be accompanied by an adult at all times.

Advance registration required: obscura-gowanus.eventbrite.com

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A Photographic Monument (vanderbiltrepublic.com/pm) by George Del Barrio × ashtonography.com

Production partner easterneffects.com
Production assistance Rodrigo Lopez Gomez + Colby Werley
Project space gowanusloft.com


Lou Bopp at the The City of New York Museum

Posted in Uncategorized by K2Creative on November 4, 2015

This past weekend was the New York City Marathon an event that literally takes over the whole city of New York. Each year it seems to get bigger (70,000 runners were signed up) and brings even more excitement. This year didn’t disappoint, as my 3rd year running this race I was happy to spot our photographer Lou Bopp and Kristy together at the same spot before the Queensboro Bridge. You can literally see my excitement in the photo Lou got of us below.

Lou has been photographing the NYC Marathon for 9 years now and is part of the newest exhibition at The Museum Of The City Of New York. The MCNY’s exhibit: The New York City Marathon – The Great Race will be up until March 8, 2016. The exhibition features more than 100 images that capture the energy, emotion and spirit of New York City on “marathon Sunday.”

Check out a few images from this past Sunday that Lou captured and the exhibition at MCNY. Here is what Mr. Bopp had to say about photographing the NYC Marathon.

What keeps you coming back to shoot the marathon every year?

To me, the marathon represents the commencement of the holiday season, which usually is on or about Roses birthday, then Thanksgiving, holidays, 2 more family birthdays etc. It’s such a great & exciting event, the vibe is powerful. The range of emotion & people, whether participants or spectators is huge, it’s exciting, I def get amped for it!

I’ve been shooting it for about 8 or 9 years and counting. I don’t shoot a ton of sport these days, however, I actually moved to NYC to accept an internship at Sports Illustrated, then I started shooting commercial work. It’s nice to return to my roots, both in terms of sports/action and a photo journalistic style coverage.

What area of the course do you like best?

The whole course is great, at least form what I have seen. Even the most difficult, I see as great challenges and try to make something out of it. Every year I shoot a different & unique location. The more obscure locations the better, off the beaten path, gritty locations along the course. It’s funny, the start & the finish are the 2 places that are the least attractive to me.

Any thing shock you while photographing the spectators or runners?

Nothing really shocking, but there are always some surprises, such as the guy running this past weekend, I saw him at mile 15 entering the 59th St. Bridge, dressed inside a 10-12 foot Eiffel Tower sculpture. How? Why? Lol! The spectators are always pretty vocal, it’s a part like atmosphere in one parts of town. That’s what makes the NYC the best!

Has shooting the marathon inspired you to run?

To put it bluntly, no, not the Marathon:) I do a little running on the side. On the day of the Marathon I’ll log in about 7-10 miles with about 40 lbs of gear, which includes running, climbing etc. At the end of the day I feel it:)

15-24 TCS New York City Marathon

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Monthly Wrap – BTS

Posted in Uncategorized by K2Creative on May 28, 2015

An Homage to Moms

Posted in Our Humble Opinions, Uncategorized by K2Creative on May 9, 2012

Say please.  And thank you.  Eat your broccoli.  Play nice.  Stop teasing your brother.  Share your toys.  Clean your room.  Do your homework.  Brush your teeth.  Take out the trash.  Elbows off the table.  Stand up straight.  Go ask your father.  You’re grounded.  Shut the lights.  Don’t drive too fast.  Tell the truth.  Save your money.  Be kind to others.  Call your mother.


Portraits above are part of photographer Seth Kushner’s “Mothers” series.  Seth is an environmental portraits photographer with two acclaimed photo books under his belt:  Brooklynites and Leaping Tall Buildings. Seth was recently featured in “Photo of the day” through PDN and is also a winner in the 2012 PDN Photography Annual.   He was interviewed this month for a Wired Magazine article featuring his Leaping Tall Buildings book, out now.  His clients include, CitiPoint, L’uomo Vogue, NY Times Magazine, PDN, Adweek, Rosetta, Donate Ohio, and many more.

Seth wrote his own “Homage” to moms called The Face of Motherhood, published this week by the website Trip City.

Seth hails from Brooklyn, NY where he lives with his son and wife (whom he describes as the one and only SUPERMOM).

Yes – it was virtually impossible to get through a Seth post without referring to a comic book hero of some kind. 🙂



Before they were rockstars: Seth Kushner

Posted in Before They Were Rockstars by K2Creative on November 7, 2011

We’ve got a special place in our hearts for Seth.  He was one of our first photographers here at K2.  Seth, a portraits guy with a gritty New York style, has his hand on many projects at once.  He’s just finished shooting a fantastic portraits series of real people (and for the first time, we don’t need quotes around the work ‘real’ – these were truly gorgeous non-models) for NY ad campaign.  While photography is a passion, he can’t help but be fascinated by super heroes and the people who create them.    His new new book, titled “Leaping Tall Buildings: The Origins of American Comics,”  should be on shelves soon (Spring 2012!).

As if that didn’t give him enough street cred, Seth is already involved with a new endeavor  – Trip City, which recently launched after much anticipation.  From the Trip City press release:

TRIP CITY is a Brooklyn-filtered literary arts salon launching November 1st, 2011 at WelcomeToTripCity.com. The multimedia website features free content curated by a host of creative heavyweights. “TRIP CITY reinvents the online arts collective with a virtual playground for a diverse set of accomplished and highly individualistic creators,” says Emmy Award winning cartoonist and TRIP CITY founder, Dean Haspiel, “spanning every borough of artistic endeavor from the visual arts to literature, music, video and beyond.”

TRIP CITY is the exclusive home of united individuals exploring new media to achieve a modern salon. Brooklyners Dean Haspiel (Billy Dogma, Bored to Death), Seth Kushner (The Brooklynites, CulturePOP Photocomix), Chris Miskiewicz (Everywhere), and Jeffrey Burandt aka Jef UK (Americans UK), will release exclusive content at TRIP CITY, combining avenues of expression such as podcasts and profiles, including upcoming portraits and exclusive interviews with Jonathan Ames, Marc Maron, Ben Katchor, Michael Moore, Henry Rollins, Dan Goldman, and Moby. Additionally, a fellowship of regular contributors will provide their original voices to TRIP CITY, including, Joe Infurnari (MUSH! Sled Dogs with Issues, Marathon), Nick Bertozzi (The Salon, Lewis & Clark), Jennifer Hayden (Underwire), Nick Abadzis (Laika), Jen Ferguson (Art in Chaos), Ron Scalzo (Bald Freak Music), Amy Finkel (Furever), Kevin Colden [Fishtown], and The Perv Whisperer (The Perv Whisperer).

TRIP CITY is a digital experience with future plans to take some of the content and perform it live on the road. “Working with so many Brooklyn locals, we have this great sense of community right out of the gate,” says Jef UK. “Then, when we take the next step and turn TRIP CITY into a live event—which is in the works—our tribe is already gathered, so to speak.”

Check it out today.  But before you do, check out below and find out what Seth Kushner was like, before he was a rockstar.   (And make sure to scroll all the way down – his kid and teen pics are my absolute favorites.)


Where are you from originally?
My mother’s womb, but from there, Brooklyn.

Do you have any brothers or sisters?
Nope, but we had a poodle who my father used to refer to as my sister.  She works in real estate now and it clearly the “successful one.”

What did you intend to do when you “grew up”?
Like many boys, I had my astronaut phase, but for most of my childhood I wanted be a comic book artist.

What were you like as a teen?  Do you see reflections of your teen self in your adult life?
Yes, every time I’m at a social event and I feel awkward.  I was very geeky, but I discovered photography in the 10th grade, and that helped me out of my shell a bit and gave me an excuse to talk to girls and attend events.  Hiding behind a camera was better than hiding in my room at home.

What was your first job ever?
I worked at the one hour photo lab at the local mall when I was 15.  Let me tell you, you see some odd things in people’s personal photos!  I saw people posing with corpses at funerals, crime scenes, people engaging in sex acts which still make me shudder, etc

What is the biggest trouble you ever got yourself into?
I wasn’t a trouble-making kinda’ kid.  My mom once passed me on the street while I was supposed to be at school.  But it wasn’t like I was out smoking pot, I was taking pictures!

What was your first job in the photo business?
During the summer right after high school and before starting at School of Visual Arts, I was shooting freelance for Scholastic Scope, the publisher’s teen magazine.  The experience taught me how to work with photo editors, write invoices, plan shoots, etc.  All very invaluable for a 17-year old.  Becauce of this, I was always working on building my book all though college.

How did you get into photography?  What is it that kept you here?
I took a photo class in high school because I heard it was an easy A.  I was surprised how quickly I fell in love with it.  That was all due to Howard Wallach, who ran the photo department at my school, which was the most honored program in the country.  Mr. Wallach was the most inspiring teacher I’d ever encountered and there are lots of people working in the industry now who owe it all to him, myself included.

What is your dream project in this business?
Hmmmm….I don’t know.  It would have to be something which was creatively fulfilling AND paid a shit ton of money!
How about top 5 people I’d like to photograph living or dead?  You didn’t ask for it, but here it is-
Redd Foxx
Andy Kaufman
Sean Connery
Orson Wells
William Shatner
OK, so they’re mostly dead.  What does that say about me???

If you could be doing anything else, what would it be?
Realistically, since I do some of the following and gravitate towards them anyway, I would say either writer, filmmaker or graphic designer.

Is there anything else (funny stories, etc…) you’d want to tell us that would work for this?
In 1997, after dropping my book all over town for a year and a half, I secured my first assignment a and it was for the NY Times Magazine.  I was to shoot playwright/actor Eric Bogosian.  I was 23 and still living at home.  I remember I called Bogosian to arrange the shoot and left a message.  Later that day, the phone rang and my mom picked up, and she screamed from across the house, SEEEETH, YOUR FRIEND ERIC’S ON THE PHONE!!!!!  I soon got my own phone line and moved out not long after.

Show us the pictures! (THESE ARE PRICELESS).


Diary of an Overthinker

Posted in Our Humble Opinions, What's happening with the artists by K2Creative on April 7, 2011

Anyone who knows me, knows I am an overthinker.  I analyze, ponder, and fret over every detail of an issue until it wears me out.  Part of me (the overthinking part) feels like clients dig it – because I deal with problems before they occur, cover all bases, and get things done right.  On the other hand I’m sure it drives my co-workers insane. 🙂

And on that note, my throat is sore.  I just sneezed 9 times in a row – 9 TIMES!  I didn’t even know that was possible.   I have a project happening next week with Co-op Branding and photographer Seth Kushner.   So much hard work has gone into their project – featuring local Brooklyn characters for an upcoming campaign.  I’d love to AT LEAST show up on set, sheesh!

Oddly enough, I think it’s the lack of sleep I’ve gotten thinking about this shoot that’s actually worn me down.  Go figure.   I thought myself into a cold.  I have potentially thought myself off the set.

And as I was pondering all of this and how I could turn it into a blog (because I felt the rest of the world should have the opportunity to experience my idiosyncrasies), Joshua Scott sent us finals from a story he shot for this month’s Men’s Health.  The images are great – I love that there is a stark sensibility to them all, but his colors, as always, look fantastic.  I also love that they used a concept he tested for himself as inspiration for part of the shoot.  But the images got me thinking – is this really just a cold?  Why am I so tired, maybe there’s something else wrong? I want him to do some new conceptual testing.  Did we bill for this job already?  I have to look up meningitis.  Why is there no Vitamin C in this damn office?!?!?!

Take a look at the imagery – it really is good stuff.  And while you’re at it, have a laugh at my behalf!   Meanwhile I’ll be drinking tea with honey and quadruple checking we’ve confirmed all talent for our Brooklyn shoot next week.  Because that’s just what us overthinkers do.   Hehehe…

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