K2 – The Blog

K2 Creative has a new website

Posted in Agency News by K2Creative on October 29, 2013

We’re ecstatic to launch our new website – a bit of a “face lift” for K2 Creative Management. For us, it has been a long time coming.  We’ve talked about this new site for over a year after having one hell of a time with our first site.  We’ve learned that a website is organic, and will continue to change and grow.

We’d go an inch to get things going (dang coding) and then we’d switch gears into being accountants, agents, producers and our own assistants as we got busy throughout the last year. Don’t get me wrong – we’re not complaining one bit. It has been an amazing year and we’ve been waiting anxiously to show off all the new work from the K2 Creative artists. They’ve been… well, BUSY to say the least.

The artists have been working on launching books and gallery showings from Canada to the South. We’ve worked with some great clients in the past year including Oral B, Manpower, Intel, Essence, John Frieda, Comcast, Jim Beam, Men’s Health, TechnoMarine, Conair, W Hotels, Coty and Gillette to name a few.

We hope you dig the new work as much as we do!

Joshua Scottjoshua scott

Bruce Soyez Bernard


Ashton Worthington


Barbara Cole

barbara cole

Lou Bopp

Lou Bopp

Paula Parrish

paula parrish

This ain’t no vacation blog – Iceland

Posted in Guilty Pleasures, Our Humble Opinions by K2Creative on February 17, 2011

I went to Iceland.  In the winter.  No, i haven’t lost my mind (yet).   I don’t know what possessed me to do it – but now I want to go back.
I’m not going to sit here and rave about how great it was (even though it was great) or about how gorgeous and surreal the terrain is (though it’s pretty much amazing).  I’m going to talk about the design aesthetic.  That’s right – I went on a crazy trip where I hiked a glacier, ate whale and puffin, saw the Northern Lights, slipped on ice and almost fell into a massive waterfall – and this blog is about none of that. But if you’re nice and read the whole thing, you’ll get some eye candy at the end.  🙂

So let’s talk aesthetics.  Not to get into too much detail, but Iceland isn’t exactly “lush.”  There aren’t lots of trees because of all all the volcanoes.  In the winter, it seems like there really isn’t any full-on daylight at all – just sunrise and sunset.  But this combination of millions of years of volcanic explosions mixed with constant changes in the light makes for one gorgeous landscape.  There are tales of elves and gnomes and other magical creatures that come out of this country – and it seems almost plausible.  It looks like another world, with tiny caves and moss covered homes built into mountains and black sand. Oh, and the Blue Lagoon – don’t let the tourists turn you off, it’s quite beautiful.  Iceland can be a bit stark, jagged and contrasty (is that even a word?) if you look at it from a “glass half empty” perspective.  But – what better place to highlight pops of color?

Their jewelry and fashion designers reflect the “look” of the country in their products.  I was inspired by how everything seemed to fit – and tempted to buy some pretty expensive pieces, particularly from two designers :  Gullkinst Helgu and Spakmannspjarir.  Images in this blog are pulled direct from their sites.

So now to the advertising – Iceland’s advertising (in my opinion), be it fashion, lifestyle, coporate, etc – also LOOKS like the country.  I don’t know how else to explain it, so I’ll just show you, highlighting a photographer (I had to search far and wide to find his name) that shoots a lot of it – Ari Magg.

I don’t represent Ari (he’s with Brown Bag here in the States).  In fact, writing this won’t make me a damn dollar – but his work is the epitome of my trip and how it make me feel.

Ari shoots for 66 North, Iceland’s big outerwear provider.  Their stuff is great – hip, on trend, and WARM.  It’s not bulky, but instead sort of sexy, in a rugged way.  And the quality of craftsmanship is impressive.  I’ve seen their stuff here, and once received an invite to a fashion show they were doing a few years back – but in Iceland it’s a legendary company with advertisements everywhere.  And I love their ads.  Check them out – the imagery below was shot by Ari Magg.

I think it’s the feeling I get from the pictures – a sense of irony, the “look” of Iceland and that stark, Icelandic background with pops of color.   It’s EXACTLY what the country is like – and I can’t find the name of the Art Director/Creative who came up with this genius idea!!!  If you know, pass it along.  They deserve credit.

GO TO ICELAND.  Their economy isn’t doing so great, and they need tourists.  I can’t wait to take a summer trip to Reykjavik, ride a crazy looking Icelandic horse, and see live versions of the puffin I ate.  You should go to.  I can guarantee you’ll have a great time.  I’m including pictures some of my pics below.  But if you want to get a feel for the “Land of fire and ice” take a look at it’s artists and advertisers.  You’ll totally get it.  And you may not want to come back.

Oh, and a big shout out to our Conair client – I loved walking into my hotel room and seeing a Babyliss blow dryer!

A Spring Smattering From the Blogging Slackers at K2

Posted in Uncategorized by K2Creative on June 28, 2010

We know, we know – it’s been almost a month since you’ve seen a new blog from K2.  To say that the last 30 days were insane is an UNDERSTATEMENT.   Between casting, pre-production and a 5-day Conair shoot and and a 3-day Technomarine watch project, plus several editorials, 2 Marc Jacobs fragrance shoots,  2 birthdays, a road trip to the middle of nowhere, and an engagement, we have been drinking lots of coffee in the morning, and  lots of wine at night.  I’m tired just thinking about it!  We could have blogged, but it just wouldn’t have made much sense.

So now, we’re settling back into the normal swing of agent life.  As summer approaches, we want to make sure we’ve let you know all that happened in the Spring at K2, the little agency that could.  I’m taking  this opportunity to throw a bunch at you – there’s even more where this came from, definitely watch the blog over the next few weeks!

So what happened this in the last month or so?  Below is a breakdown, along with pictures to satisfy your sweet tooth.

Lou Bopp
•Shot the cover of Beer Advocate (and did a case study on a beer company that pretty much rocks).
•Took a trip to the Mississippi Delta for the next leg of his Blues Project (which is being picked up for a gallery show this Fall!)

Bruce Soyez Bernard

•Conair, Conair, Conair: so much to tell, we’ll devote a separate blog entry to it.
•Shot 6 page spread for Kurv Magazine – pretty dang hotttt…

Joshua Scott
•Shot TechnoMarine campaign
•Marc Jacobs Splash campaign is out
•Worked with Fusion Beauty brands, shooting their latest product, “Prime Results”
•Editorial:  new work for Out Magazine

Seth Kushner
•Shot his 3rd story for L’uomo Vogue on Singer/Songwriter Sophie Auster.  Can’t show anything yet, it’ll be out in October!
•Worked with Sports Illustrated Kids and shot an “around-the-town” piece with NY’s newest WNBA star, Cappie Pondexter
•Shot Media Guru and author Doug Rushkoff for his Culture Pop Series
•Contributed 4 Photocomic spreads to a new book on Cartoonist Dean Haspiel

•New Circa campaign is shot and released
•Latest Hemispheres shoot is out in the June issue

Eric Michelson
•New fine art project is in full swing  – check out some of the first pieces below.
•Heads out to Paris this month for several European shoots this summer

Giving thanks – Conair part deux.

Posted in Our Humble Opinions, What's happening with the artists by K2Creative on May 7, 2010

Most of the time, I love our photographers.  And most of the time, I love our clients.

Yet its on very rare occasion where we show up on set and the ENTIRE CREW – hair, makeup, models, assistants, digitech, clients and photographer are in such perfect sync that I almost feel like my mere presence could destroy it.  I’ve also never been welcomed on set with such warmth.

This was the case on Bruce Soyez Bernard’s latest CONAIR campaign shoot.  I want to use this as an opportunity to thank everyone involved for making this such a success, both in the studio, and in the final imagery.  You were all rock stars (especially Diego Da Silva on hair, Paul Innis on makeup and Rebecca Weinberg styling), and I don’t think any of us could have asked for a better shoot.  Well, I guess cupcakes would have made it better, but you know what I mean…

And to the Conair client and Bruce – Thank you for creating an atmosphere where everyone can love their job, and for filling the studio with laughter, fun, and fantastic work.

Check out some behind the scenes images – Model is Marilia from Elite and she is drop dead GORGEOUS.  As Bob from Conair put it – “the girl can’t take a bad picture.”  Looks like she made Bruce’s job nice and easy.

Congrats to all on a job well done – see you in June for the 5 day shoot!

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