K2 – The Blog

That’s cool, Man…Ashton’s new Gillette Campaign is frozen in ice

Posted in Uncategorized, What's happening with the artists by K2Creative on September 28, 2017

SO much talent went into this shoot – and it shows.  Photographed by the AMAZING Ashton Worthington.  At this point, I’m convinced he’ll put CG out of business.  The man and his team are geniuses at figuring out how to create the impossible.  Razor created by Swell NY.  Styled by Brian Byrne. Styled? More like frozen and chainsawed. ❄️

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Ashton Worthington shoots Gillette Avengers campaign

Posted in Uncategorized by K2Creative on April 20, 2015

Tony Stark is pretty kick-ass.  Sure, he’s a genius.  A billionaire.  A playboy.  But when it comes to photography, he has nothing on Ashton Worthington.

Gillette and Marvel teamed up to create the most awesome, superhero-themed razors in anticipation of the new Avengers movie – Avengers, Age of Ultron, out May 1.  And Ashton was chosen to shoot the still life portion of their campaign.  Check out The Incredible Hulk (and Hulk Smash), Thor, Captain America and of course, Iron Man, below.

Congrats to the entire team – Art Directors, retoucher, model makers, and of course, the AWP crew.  Y’all are proof that hard work, creative genius, technical skill and LOTS of personality can result in one hell of a shoot.

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Ashton Worthington Gillette Campaigns are LIVE

Posted in What's happening with the artists by K2Creative on March 17, 2015

When photographer Ashton Worthington began shooting the rebrand of Gillette, we were excited. Only recently have we seen some of the final ads, with branding.  When you put them all together, one thing is clear – the work is impressive.  It’s been the perfect balance of an innovative photographer with killer lighting and technical skills collaborating with a visionary Creative Director and an inventive prop stylist. Proud to be a small part of what’s been created.  Stay tuned for more soon!

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Ashton throws a backyard BBQ. In his studio.

Posted in Uncategorized by K2Creative on March 6, 2015

IMG_68-1A party ain’t a party…’til you see the photo booth pictures.

Let’s be honest – it’s damn cold out there.  So whats better then a Summer themed party to thank a client for all the great work we’ve done together?  A summer themed party with a photo booth!

Thanks to the entire Gillette team for showing up to a fantastic gathering, hosted by photographer Ashton Worthington.  From Shuffle Board to projected Elvis movies, “shaved” ice boozie drinks to corn hole, this party had it all.  It was a great time.

Check out some of the epic photo booth shots below.  Is that SHAVING CREAM they’re spraying in their mouths?

Now let’s see if we can make this a yearly thing.  And expand.

Ashton – Think we can get a pool in the studio for 2016?  KIDDING!  Sort of…

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Monthly Wrap

Posted in Agency News by K2Creative on December 1, 2014

Hope every one had a relaxing holiday weekend. I’m still coming off my turkey hangover and can’t stop eating my leftovers. November went by too fast and as the end of the year is approaching we continue to stay busy #sothankful Check out some of our images from this past month, looking forward to showing off the new work beginning 2015.

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Monthly Wrap

Posted in Agency News, What's happening with the artists by K2Creative on May 21, 2014

While it seems like every one in NYC is shutting down for the holiday weekend we’re just getting started. I can’t believe it’ll be Summer already with BBQs, beaches and some great shoots coming up. Check out what we’ve been busy working on in the past month or so. Have a great weekend and here’s to another busy summer.

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Monthy wrap up – February & March

Posted in Uncategorized by K2Creative on March 31, 2014

The last few months have been a tad nutty with video projects, campaigns and traveling for K2 Creative. No complaints here, all in all not a bad way to start Spring and we’re excited for what could be next. Check out some of our work that launched in February/March, we’re excited to show off additional imagery in the upcoming months.

Happy Monday

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Ashton makes razors SEXY for Gillette campaign(s)

Posted in What's happening with the artists by K2Creative on February 13, 2014

FINALLY!  Gillette kept Ashton (and us) very busy in Fall and Winter 2013.  They’ve been a lovely client to work with and we are thrilled to present some of the first released images.  More to come as print ads and other fun formats soon!  For now, we present the first batch of Gillette awesomeness.  Thanks to the entire Gillette team for being such a wonderful, creative, and fun client to work with!  And to Ashton…well done.  The lighting, the angles, the reflections…Who knew a razor could be so sexy?

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Monthly Wrap (January new work)

Posted in Uncategorized by K2Creative on February 3, 2014

Turning my calendar over to February this morning was a bit daunting, where did this past month go? This year is off to an exciting start, I think it is safe to say we’ve fully retired our heels and put on some amazing kicks to hit the ground running. The end of 2013 was bonkers, we kinda fell of the social media radar but all for great reason. Here is a taste of what is come in 2014.

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