K2 – The Blog

Before They Were Rock Stars – Massimo Gammacurta

There is so much good photography out there – so for us to take on a new artist, they need to have a combination of an incredible eye, beautiful work, a fine-art background, technical expertise, and a fun personality.  And did I mention they need to be drama-free (hence our motto)? Well, we found the PERFECT combo in our newest photographer – we’re thrilled to introduce MASSIMO GAMMACURTA!

Massimo is an artist at heart.  In 2016 alone he had a solo show called “EAT ME” at the Visonairs Gallery in Singapore and was part of a group show “Tempting Art” at the Mudam Museum in Luxembourg (as well as Milan in 2015).  You can see more of his accolades here – there are quite a few!  His work is conceptual, bold, and wonderfully thought-out.  It’s fresh and it’s fun.  And a little sexy – check out his “Kamasugar” lollipops, featured on Juxtapoz!

His clients include:  Adidas, Alife, Armani, Bloomingdales, Bloomberg, Buscemi, Carol’s Daughter, Cinti, Chanel, Esquire, UK Details Magazine, Flaunt Magazine, Gilt Groupe, Glamour Italy, Google, GQ Italy, Guitar Aficionado, Hennessy, Lancôme, Macys, Nike, Revolver Magazine, Puma, Sotheby’s, Surface Magazine, V Magazine, Vogue Italia Accessory, Vogue Gioiello, WAD Magazine, Wired Magazine USA and so many more.

But enough from me – check out his work on our site and see for yourself just how awesome his work is.  And get to know him better by finding out what Massimo was like, you know, BEFORE he was a rock star, by reading below.

Massimo Gammacurta Blog intro

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How did you become interested in photography?  started really early, around 8 years old. My father is a multimedia artist and loves photography so I was lucky enough to start by playing in his b&w darkroom and with his cameras. My dad is also an art history professor so I was always in his library reading books about art and history. I loved modern art, Pop Art, expressionism, dada, surrealism, Futurism that was my cup of tea as far as what I liked in art.

Also the movies were a big influence in my visual development as a photographer.

Movies like “La dolce vita”, “8/12” and “Uccellacci e uccellini” have been a great influence in my work. These director couldn’t be more different, Pasolini is a true realist like Caravaggio, for him death is just death there’s nothing beyond that, it’s reality without any illusions.

Fellini is surreal, the dream, the excess.

Both influenced me because they are so different but unique but what i learned the most from this great artist to escape from stereotypes and to be myself.

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Where are you from originally?  I was born in Rome,  Italy but I’ve been living in the USA for many years.

Having been raised in Rome, where images and art are all around you, where beauty and messages in visual forms are primary, this experience has informed my deep-seeded desire to be a photographer.

What did you intend to do when you “grew up”?  It was either a fine art painter, a soccer player or a photographer but I decided to go for the hardest one to succeed…

What were you like as a teen? Do you see reflections of your teen self in your adult life? Always energetic, I had and still have a vibrant personality, and very demonstrative, it reflects on my work.

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I recall one instance in London where i lived for a year at the when i was 19 yrs old.

was working as a photographer shooting test for model agency and my english was almost non existent to say it nice. I went to a Burger King in Oxford circus at rush hour time and i remember that I order a burger and a large “cock”. I wanted a coke but my pronunciation was bad and this english lady at the cashier (typical english humor) instead of giving me a coke made me repeat the “cock” word few time until i actually gestured the size of the co(c)ke i wanted it.

I remember all the Burger King patrons started to laugh so much and i didn’t know why until an Italian guy in the line screamed at me in Italian ‘bro you just order a large dick”. Most embarrassing day of my life, never step into another Burger King after that.

What was your first job ever? Assistant for a fashion photographer at 15 yrs old.

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What was the biggest trouble you got yourself into? You don’t wanna know.  I grew up in one of the most dangerous areas of all Italy, I had friends that died and went to jail, I was lucky enough to stay out of trouble.

What was your first job in the photo business?  Assistant and also I was a b&w and cibachrome printer at a very early age. My first job as a photographer was an editorial for a german magazine called “Madame”, I was 18 yrs old and this famous editor chose me to shoot the Spoleto festival event. It was an amazing experience and I had access to all the fantastic artists there and I shot for 3 days straight.

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What has kept your passion for photography vibrant?  To shoot and discover something that I haven’t seen before, to create new idea and to find a way to execute it.  My main motivation is wanting to create a basic tension in the viewer while provoking a personal reflection on certain themes.

What is a dream project in this business? I was lucky enough to achieve few already but probably to shoot an ad for Chanel.

 If you could anything else, what would it be?  That’s easy – a Soccer Player.  Ha!

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Lou Bopp – Commerical with C Spire

Posted in Uncategorized by K2Creative on September 24, 2015

It is no secret that we love dogs at k2 creative, in fact I’ve rescued one myself. We love this new commercial that Lou Bopp directed and shot featuring Bully the bulldog. Bully was clearly the star of the whole shoot and only “worked” on his own time being a diva and all. A bulldog in goggles will bring a smile to your face, check out the spot below.

Client: C Spire

Agency: The Ramey Agency

CD: Bob Potesky

AD: Crystal Coleman

Director: Lou Bopp

Production: Key of Blue Productions

DP: Jon Ryan

AC: David Coner

Gaffer: Chris Garner

DIT: Digital FX

Location Manager: Jim Smith

Star: Bully

Ashton Worthington – LA Film Festival trailer

Posted in Uncategorized by K2Creative on June 19, 2015

Things got MESSY and we may or may not still be finding paint splatters in the studio. It was all so worth it. This project was loads of fun and the end result left us all wanting to throw more paint. Ashton Worthington’s LA Film Festival trailer is LIVE!! We had a blast working with Pentagram and an amazing crew. Don’t forget to hit play.

Credits:

Client: LA Film Festival
Agency: Pentagram
CD: Emily Oberman
AD: Jonathan Correira
Director: Ashton Worthington
Production: k2 creative mgmt
Styling: Brian Ollie-sasha
DP: Adrian Kozlow
AC: Bobby Davidson
Gaffer: Mauricio Quintero
DIT: William Ross

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