K2 – The Blog

Lou Bopp Captures the NYC Marathon

Posted in Uncategorized, What's happening with the artists by K2Creative on November 6, 2017

Lou Bopp didn’t RUN the NYC Marathon…but he certainly got a workout photographing it!  Some initial shots below of runners and supporters alike.  Lots of characters, everywhere!  CONGRATS to everyone who ran this year!  PS – how funny is that Mueller sign?

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Daniel Rosenthal for Adon Magazine

Posted in Uncategorized by K2Creative on September 10, 2015

We’re psyched to share the latest story from Daniel Rosenthal published in Adon Magazine. One of my favorite shoots from this past summer. A production where the crew, styling, talent and location just all came together and fit perfectly into place to create a dark, deep and funky illustrated story for Adon.

Daniel’s thoughts….

What inspired this concept?

I shot a campaign last year, and Achraf Amiri did the illustrations for it. He is BRILLIANT, so I began to see my photography with the additional of animated creatures. My first mood board was primarily made up of images from the book and movie, “where the wild thing are.” I’ve always loved the dark beauty of that story and I ache for Max. I wondering what could happen if Max grew up and didn’t go off his fictitious world. My story went darker and less innocent.

How did you get the model to act before the illustration was set?

I have to start by saying that Andy is one of the best models I’ve ever worked with. He has the looks of an Armani model (and IS) combined with the playful and exploratory nature of a 7 year old boy. He was PERFECT for this story and I can’t wait to work with him again. Before the shoot began, I explained the concept to him, and he loved it. Big, wild movement, crazy expressions at times, and a fearless connection to the imagined world around him.

What is your favorite shot of the story?

The “crowning” shot is my favorite. I love this moment in the story. The wardrobe, the light, the expression on Andy’s face, and Achraf’s... ocean women? Eel lady? Pink-tittied snake-fish?

What kind of challenges did you face when shooting this or putting the concept together?

The biggest challenge seemed to be finding the right model. I went through 4 models before I found Andy, and not until the day before the shoot. On set, by some miracle, it was one of the smoothest shoots I’ve been on. The whole team worked so well together and is so incredibly TALENTED. I can’t thank you guys enough for wanting to work with me.

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Ashton Worthington – LA Film Festival trailer

Posted in Uncategorized by K2Creative on June 19, 2015

Things got MESSY and we may or may not still be finding paint splatters in the studio. It was all so worth it. This project was loads of fun and the end result left us all wanting to throw more paint. Ashton Worthington’s LA Film Festival trailer is LIVE!! We had a blast working with Pentagram and an amazing crew. Don’t forget to hit play.


Client: LA Film Festival
Agency: Pentagram
CD: Emily Oberman
AD: Jonathan Correira
Director: Ashton Worthington
Production: k2 creative mgmt
Styling: Brian Ollie-sasha
DP: Adrian Kozlow
AC: Bobby Davidson
Gaffer: Mauricio Quintero
DIT: William Ross

Lou Bopp’s Gallery Exhibition, “MISSISSIPPI”

Posted in What's happening with the artists by K2Creative on May 19, 2015

The National Arts Club presents photographer Lou Bopp’s new gallery exhibition, “MISSISSIPPI”.

Join us and Lou for a reception at the National Arts Club, May 27, 6-8PM.   Bring some friends!

We’re so excited to see these image as they should be seen – in gallery form!  LOU BOPP INVITE OPT 1

Artwork by Arturo Vega – American Treasure

Posted in Uncategorized by K2Creative on May 5, 2015

We recently attended a beautiful tribute to Arturo Vega at a new gallery and performance space – Howl! Happening

Arturo was a Mexican-born artist who lived and worked on the Lower East Side of NYC from 1971 until his passing in 2013.

Arturo was known as the fifth member of the Ramones for serving as a spokesman, t-shirt seller, graphic designer and art director for the band since they started in the 1970s until 1996 when the band broke up. Chances are you have his artwork in your closet from the famous t-shirt he designed for the band with the timeless black and white Ramones logo. “They sold more t-shirts than records,” said Danny Fields, the band’s early manager.

Beginning in 1972 and over the course of his lifetime, he produced close to 100 silver-dollar Pop Art paintings that I found very striking. It amazed me that these paintings created in the 1970s looked as though they were produced within the last few years. Viewing these large paintings in person was a restart to my own creativity. The depth of the work and bright colors stood out, while feeling the emotion he had creating each piece. Hearing the tribute from his close friends was a night to celebrate his life and work from an artist that may have mainly been known through the Ramones, but made a stamp on the Pop Art culture that is present today.


Ashton Worthington for Minnesota Life

Posted in Agency News, What's happening with the artists by K2Creative on April 14, 2015

Ashton’s lifestyle campaign for Minnesota Life is live!!! This shoot was one of my favorite from last summer. It could be since I’m from Minnesota (hometown love) and I’ve always wanted to work with a “local” client or the fact that we had so much fun producing this lifestyle shoot. Who can forget the delivery of ice coffee to the set on a Saturday afternoon?!?

We had a great time wearing the producer hat and thrilled to see the final shots are now live. Thank you to an amazing crew, we look forward to the next one.

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Monthly Wrap

Posted in Agency News by K2Creative on December 1, 2014

Hope every one had a relaxing holiday weekend. I’m still coming off my turkey hangover and can’t stop eating my leftovers. November went by too fast and as the end of the year is approaching we continue to stay busy #sothankful Check out some of our images from this past month, looking forward to showing off the new work beginning 2015.



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The Meat Project, by Ashton Worthington

Posted in Agency News, Uncategorized, What's happening with the artists by K2Creative on November 20, 2013

Screen Shot 2013-11-19 at 6.47.36 PMMEAT.  When Ashton Worthington described his latest personal project, we were skeptical.  An entire series devoted to the subject?  Days upon days of traveling through the boroughs to shoot…butchers and dead carcasses?

We were dead wrong.  This latest (and in our opinion, greatest) of his art projects captures it all – from poignant imagery of butchers filled with pride to the most interesting and beautifully shot pig intestines I’ve seen.  The series spans cultures, generations and a controversial subject.  Love it or hate it, we present a small taste (pun intended) of The Meat Project.


Recently I was presented with an opportunity to design a food story for a special magazine edition devoted to New York. I landed on the concept of a study of butchers and meat across the city. This gave me a rare chance to unite the disparate sides of my work – portraits and still life – that I don’t get to exercise together very often. The people and the shops were all amazing, and the meat and tools have such rich textures and colors.

Every culture and ethnicity has a butcher, and I thought it would be really interesting to cover the whole range – from the Pakistani halal place to the Chinese live poultry place, to the Italian place, to the Jewish to the German to the Japanese to the hipster and on and on. When I started, I had no idea how rich, deep and fascinating this would be. What really struck me were the total craft and pride that butchers have in their work and their businesses. More often than not, these were multi-generation operations. One place has been around for 92 years and is currently run by the fourth generation – such a piece of neighborhood history. And what was really remarkable was just how much they love what they’re doing. To a person, every butcher I encountered was just simply happy.

Screen Shot 2013-11-19 at 7.10.00 PMGoing into this, as a personal journey, I expected to be disgusted and turned off to meat. I’ve been married to a vegetarian for almost 20 years, and as a consequence, I don’t cook much meat at home (I do most of the cooking, and most days I’m too just pooped to cook two dinners – four counting the particulars of what my two young children are willing to eat on any given day). So meat intimidates me – I just don’t have a lot of experience handling it – and being confronted by the carnality of it, I though I might come out the other side a veg too. But seeing the pride the butchers take in their work, seeing how they care about the quality of their product, and seeing the simplicity of the process – it’s an animal, and it gets cut into pieces, and then you buy it – totally changed that. Even the sausage factory, something you’d guess would be terrifying, was so simple and straightforward a process. This is so different from the industrial meat industry – they know where the animals come from, and they treat what they do as a craft. It really jolted my expectations and gave me a deep level of respect for them.
*Special thanks to Vanessa Varela for producing the shoot and for getting us access to some pretty challenging places.

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Hurricane Sandy turned Negative Nelly into Grateful Gertrude.

Posted in Uncategorized by K2Creative on November 5, 2012

Last week, as most of the world knows, a massive hurricane (rather, superstorm), hit NY.  Hurricane Sandy was a bit of a shock to us New Yorkers…well, at least to me.  We’ve never experienced that type of damage, and often consider ourselves untouchable.  But boy, as a city, were we touched.

Which brings me to my point.  We’ve been pretty busy over at K2.  For one, we’ve been working.  Like, a LOT (Cannot wait to show you some of the new work our photographers are producing.  PHENOMENAL).  It’s been stressful, tiring, and at times frustrating.

We’ve got a new website in the works.  Just trying to learn the basics – and then we’ll be promoting the hell out of the new, 2013-ready, K2 Creative. 

There’s been so much going on and I think it was starting to get to me.  I mean, can a girl get a break?  I was feeling a little tired, a little cranky, and somewhat jaded.

And then came the storm.  So many people, still, a week later, have no power, no homes, no heat or hot water.  So many small businesses might not bounce back from this.  Sure, we can donate money, clothes, our time, etc.  But I don’t think any of us will ever understand that kind of devastation unless we’ve experienced it ourselves. 

In all of this, I’ve seen a lot of good and bad in New Yorkers.  One man, who’s house had been burned in the Breezy Point fires last week, said on the news:  “Well, things could be worse.”  And he’s right – they could.  There has been an overwhelming spirit of good will in the air.  It’s something that sticks with me every day.

So, with that in mind, my ho hum attitude is gone.  In essence, ITS ALL GOOD.   People have more, people have less.  This hurricane put a lot of things in perspective.  We’re grateful to be working, to have power, and to be in good spirits.  Things could, in fact, be a lot worse. 

We’re revved up for the rest of the year, and ecstatic about our new website.  Not to mention our electricity and the roofs over our heads.  And that, my dear friends, is perspective.

Our thoughts and wishes are with all those still without.  But as for us – we’re open for business and ready to rock.


Image by Lou Bopp:  http://www.loubopp.com



road trips, and boston, and portfolios, oh my!

Posted in Our Humble Opinions, What's happening with the artists by K2Creative on June 13, 2011

There really is no place like home.  We love NYC, even with it’s unfathomable rents,  “train traffic,” and inappropriate congressmen (what were you THINKING, Anthony Weiner??).  Still, as the weather gets hot and the locals get cranky, we thought it was a good time to shake things up with some potential new clients.

K2 Creative is heading out on the road this week for some book shows – 1st stop, Boston!  By the way, what the hell is going on in Boston over the next few days?  It’s virtually impossible to get a hotel room!  It’s too bad the Red Sox aren’t in town – as a Mets fan, I support anyone who wants to kick some Yankee ass…

And speaking of things that kick ass, we’re excited to use another medium to show EVERYONE Joshua Scott’s latest portfolios – completely revamped!  Enjoy them below or on YouTube.

Now let’s just hope we find a place to pahhk the cahhhr in Bahhhston!



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