K2 – The Blog

Budweiser Video, Ashton Worthington

Posted in Agency News, Uncategorized, What's happening with the artists by K2Creative on May 22, 2018

Ashton Worthington has entered the video arena – and it’s looking good.  Check out his Budweiser spec below, and be on the lookout for an entire video section, coming soon to his website and ours!

 

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Ashton Worthington – combining roaches, design and LOVE.

Posted in Uncategorized, What's happening with the artists by K2Creative on February 14, 2018

Yes, we spent the last two days naming cockroaches at the Bronx Zoo for some of our favorite clients. And yes, photographer Ashton Worthington took it to the next level. Happy Love Day to all creatures, great and small. And hissing. ❤️💘💕💗💝

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It’s Annual Report Season!

Posted in Uncategorized, What's happening with the artists by K2Creative on January 8, 2018

It’s that time again – annual report season!  Photographer Ashton Worthington is an Annual Report aficionado – he truly enjoys shooting these projects, capturing the people and energy that make a company work.  He has a knack for presenting the big picture and small details with an approachable, modern feel. Whether it’s a pharma, manufacturing, business, finance, or law, K2 and Ashton give 100% to Annual Reports.  We’re got some shoots brewing…But in the meantime, take a look at some of Ashton’s imagery below.  And of course, check out more on our website!

Ashton Worthington shoots Gillette Ice Campaign!

Posted in Uncategorized, What's happening with the artists by K2Creative on January 4, 2018

Baby, it’s freaking COLD outside…which is why it’s the perfect day to present photographer Ashton Worthington‘s Gillette campaign! We loved working with ice genius Brian Byrne and the awesome Grey London crew! So proud of this one, and looking forward to new projects this year. In the meantime, bundle up and stay INSIDE.  Brrrrrr….❄️   www.k2creativemanagement.com

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Posted in Uncategorized by K2Creative on October 31, 2017

Have a creepy, crawly, spooktacular Halloween.  We pride ourselves on working with solid, talented photographers.  But when they have a flair for the macabre (and an appreciation of classic horror film) … well, that makes it even better.  Trick or treat from K2 Creative and Massimo Gammacurta!

 

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Sexy, moody, Halloween-y photography

Posted in Uncategorized by K2Creative on October 27, 2017

Kickin’ It: Funky Footwear Photography by Ashton Worthington

Posted in Uncategorized, What's happening with the artists by K2Creative on October 19, 2017

Lou Bopp’s United Way campaign is live!

Posted in Uncategorized by K2Creative on October 3, 2017

Lou Bopp‘s poignant “real people” work is highlighted in the latest United Way campaign. Lou’s keen ability to capture natural moments is clear in each image he photographs.  We’re thrilled to show you his latest below.

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Before They Were Rock Stars – Massimo Gammacurta

There is so much good photography out there – so for us to take on a new artist, they need to have a combination of an incredible eye, beautiful work, a fine-art background, technical expertise, and a fun personality.  And did I mention they need to be drama-free (hence our motto)? Well, we found the PERFECT combo in our newest photographer – we’re thrilled to introduce MASSIMO GAMMACURTA!

Massimo is an artist at heart.  In 2016 alone he had a solo show called “EAT ME” at the Visonairs Gallery in Singapore and was part of a group show “Tempting Art” at the Mudam Museum in Luxembourg (as well as Milan in 2015).  You can see more of his accolades here – there are quite a few!  His work is conceptual, bold, and wonderfully thought-out.  It’s fresh and it’s fun.  And a little sexy – check out his “Kamasugar” lollipops, featured on Juxtapoz!

His clients include:  Adidas, Alife, Armani, Bloomingdales, Bloomberg, Buscemi, Carol’s Daughter, Cinti, Chanel, Esquire, UK Details Magazine, Flaunt Magazine, Gilt Groupe, Glamour Italy, Google, GQ Italy, Guitar Aficionado, Hennessy, Lancôme, Macys, Nike, Revolver Magazine, Puma, Sotheby’s, Surface Magazine, V Magazine, Vogue Italia Accessory, Vogue Gioiello, WAD Magazine, Wired Magazine USA and so many more.

But enough from me – check out his work on our site and see for yourself just how awesome his work is.  And get to know him better by finding out what Massimo was like, you know, BEFORE he was a rock star, by reading below.

Massimo Gammacurta Blog intro

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How did you become interested in photography?  started really early, around 8 years old. My father is a multimedia artist and loves photography so I was lucky enough to start by playing in his b&w darkroom and with his cameras. My dad is also an art history professor so I was always in his library reading books about art and history. I loved modern art, Pop Art, expressionism, dada, surrealism, Futurism that was my cup of tea as far as what I liked in art.

Also the movies were a big influence in my visual development as a photographer.

Movies like “La dolce vita”, “8/12” and “Uccellacci e uccellini” have been a great influence in my work. These director couldn’t be more different, Pasolini is a true realist like Caravaggio, for him death is just death there’s nothing beyond that, it’s reality without any illusions.

Fellini is surreal, the dream, the excess.

Both influenced me because they are so different but unique but what i learned the most from this great artist to escape from stereotypes and to be myself.

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Where are you from originally?  I was born in Rome,  Italy but I’ve been living in the USA for many years.

Having been raised in Rome, where images and art are all around you, where beauty and messages in visual forms are primary, this experience has informed my deep-seeded desire to be a photographer.

What did you intend to do when you “grew up”?  It was either a fine art painter, a soccer player or a photographer but I decided to go for the hardest one to succeed…

What were you like as a teen? Do you see reflections of your teen self in your adult life? Always energetic, I had and still have a vibrant personality, and very demonstrative, it reflects on my work.

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I recall one instance in London where i lived for a year at the when i was 19 yrs old.

was working as a photographer shooting test for model agency and my english was almost non existent to say it nice. I went to a Burger King in Oxford circus at rush hour time and i remember that I order a burger and a large “cock”. I wanted a coke but my pronunciation was bad and this english lady at the cashier (typical english humor) instead of giving me a coke made me repeat the “cock” word few time until i actually gestured the size of the co(c)ke i wanted it.

I remember all the Burger King patrons started to laugh so much and i didn’t know why until an Italian guy in the line screamed at me in Italian ‘bro you just order a large dick”. Most embarrassing day of my life, never step into another Burger King after that.

What was your first job ever? Assistant for a fashion photographer at 15 yrs old.

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What was the biggest trouble you got yourself into? You don’t wanna know.  I grew up in one of the most dangerous areas of all Italy, I had friends that died and went to jail, I was lucky enough to stay out of trouble.

What was your first job in the photo business?  Assistant and also I was a b&w and cibachrome printer at a very early age. My first job as a photographer was an editorial for a german magazine called “Madame”, I was 18 yrs old and this famous editor chose me to shoot the Spoleto festival event. It was an amazing experience and I had access to all the fantastic artists there and I shot for 3 days straight.

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What has kept your passion for photography vibrant?  To shoot and discover something that I haven’t seen before, to create new idea and to find a way to execute it.  My main motivation is wanting to create a basic tension in the viewer while provoking a personal reflection on certain themes.

What is a dream project in this business? I was lucky enough to achieve few already but probably to shoot an ad for Chanel.

 If you could anything else, what would it be?  That’s easy – a Soccer Player.  Ha!

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Lou Bopp at the The City of New York Museum

Posted in Uncategorized by K2Creative on November 4, 2015

This past weekend was the New York City Marathon an event that literally takes over the whole city of New York. Each year it seems to get bigger (70,000 runners were signed up) and brings even more excitement. This year didn’t disappoint, as my 3rd year running this race I was happy to spot our photographer Lou Bopp and Kristy together at the same spot before the Queensboro Bridge. You can literally see my excitement in the photo Lou got of us below.

Lou has been photographing the NYC Marathon for 9 years now and is part of the newest exhibition at The Museum Of The City Of New York. The MCNY’s exhibit: The New York City Marathon – The Great Race will be up until March 8, 2016. The exhibition features more than 100 images that capture the energy, emotion and spirit of New York City on “marathon Sunday.”

Check out a few images from this past Sunday that Lou captured and the exhibition at MCNY. Here is what Mr. Bopp had to say about photographing the NYC Marathon.

What keeps you coming back to shoot the marathon every year?

To me, the marathon represents the commencement of the holiday season, which usually is on or about Roses birthday, then Thanksgiving, holidays, 2 more family birthdays etc. It’s such a great & exciting event, the vibe is powerful. The range of emotion & people, whether participants or spectators is huge, it’s exciting, I def get amped for it!

I’ve been shooting it for about 8 or 9 years and counting. I don’t shoot a ton of sport these days, however, I actually moved to NYC to accept an internship at Sports Illustrated, then I started shooting commercial work. It’s nice to return to my roots, both in terms of sports/action and a photo journalistic style coverage.

What area of the course do you like best?

The whole course is great, at least form what I have seen. Even the most difficult, I see as great challenges and try to make something out of it. Every year I shoot a different & unique location. The more obscure locations the better, off the beaten path, gritty locations along the course. It’s funny, the start & the finish are the 2 places that are the least attractive to me.

Any thing shock you while photographing the spectators or runners?

Nothing really shocking, but there are always some surprises, such as the guy running this past weekend, I saw him at mile 15 entering the 59th St. Bridge, dressed inside a 10-12 foot Eiffel Tower sculpture. How? Why? Lol! The spectators are always pretty vocal, it’s a part like atmosphere in one parts of town. That’s what makes the NYC the best!

Has shooting the marathon inspired you to run?

To put it bluntly, no, not the Marathon:) I do a little running on the side. On the day of the Marathon I’ll log in about 7-10 miles with about 40 lbs of gear, which includes running, climbing etc. At the end of the day I feel it:)

15-24 TCS New York City Marathon

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