K2 – The Blog

Lou Bopp at the The City of New York Museum

Posted in Uncategorized by K2Creative on November 4, 2015

This past weekend was the New York City Marathon an event that literally takes over the whole city of New York. Each year it seems to get bigger (70,000 runners were signed up) and brings even more excitement. This year didn’t disappoint, as my 3rd year running this race I was happy to spot our photographer Lou Bopp and Kristy together at the same spot before the Queensboro Bridge. You can literally see my excitement in the photo Lou got of us below.

Lou has been photographing the NYC Marathon for 9 years now and is part of the newest exhibition at The Museum Of The City Of New York. The MCNY’s exhibit: The New York City Marathon – The Great Race will be up until March 8, 2016. The exhibition features more than 100 images that capture the energy, emotion and spirit of New York City on “marathon Sunday.”

Check out a few images from this past Sunday that Lou captured and the exhibition at MCNY. Here is what Mr. Bopp had to say about photographing the NYC Marathon.

What keeps you coming back to shoot the marathon every year?

To me, the marathon represents the commencement of the holiday season, which usually is on or about Roses birthday, then Thanksgiving, holidays, 2 more family birthdays etc. It’s such a great & exciting event, the vibe is powerful. The range of emotion & people, whether participants or spectators is huge, it’s exciting, I def get amped for it!

I’ve been shooting it for about 8 or 9 years and counting. I don’t shoot a ton of sport these days, however, I actually moved to NYC to accept an internship at Sports Illustrated, then I started shooting commercial work. It’s nice to return to my roots, both in terms of sports/action and a photo journalistic style coverage.

What area of the course do you like best?

The whole course is great, at least form what I have seen. Even the most difficult, I see as great challenges and try to make something out of it. Every year I shoot a different & unique location. The more obscure locations the better, off the beaten path, gritty locations along the course. It’s funny, the start & the finish are the 2 places that are the least attractive to me.

Any thing shock you while photographing the spectators or runners?

Nothing really shocking, but there are always some surprises, such as the guy running this past weekend, I saw him at mile 15 entering the 59th St. Bridge, dressed inside a 10-12 foot Eiffel Tower sculpture. How? Why? Lol! The spectators are always pretty vocal, it’s a part like atmosphere in one parts of town. That’s what makes the NYC the best!

Has shooting the marathon inspired you to run?

To put it bluntly, no, not the Marathon:) I do a little running on the side. On the day of the Marathon I’ll log in about 7-10 miles with about 40 lbs of gear, which includes running, climbing etc. At the end of the day I feel it:)

15-24 TCS New York City Marathon

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Daniel Rosenthal for Adon Magazine

Posted in Uncategorized by K2Creative on September 10, 2015

We’re psyched to share the latest story from Daniel Rosenthal published in Adon Magazine. One of my favorite shoots from this past summer. A production where the crew, styling, talent and location just all came together and fit perfectly into place to create a dark, deep and funky illustrated story for Adon.

Daniel’s thoughts….

What inspired this concept?

I shot a campaign last year, and Achraf Amiri did the illustrations for it. He is BRILLIANT, so I began to see my photography with the additional of animated creatures. My first mood board was primarily made up of images from the book and movie, “where the wild thing are.” I’ve always loved the dark beauty of that story and I ache for Max. I wondering what could happen if Max grew up and didn’t go off his fictitious world. My story went darker and less innocent.

How did you get the model to act before the illustration was set?

I have to start by saying that Andy is one of the best models I’ve ever worked with. He has the looks of an Armani model (and IS) combined with the playful and exploratory nature of a 7 year old boy. He was PERFECT for this story and I can’t wait to work with him again. Before the shoot began, I explained the concept to him, and he loved it. Big, wild movement, crazy expressions at times, and a fearless connection to the imagined world around him.

What is your favorite shot of the story?

The “crowning” shot is my favorite. I love this moment in the story. The wardrobe, the light, the expression on Andy’s face, and Achraf’s... ocean women? Eel lady? Pink-tittied snake-fish?

What kind of challenges did you face when shooting this or putting the concept together?

The biggest challenge seemed to be finding the right model. I went through 4 models before I found Andy, and not until the day before the shoot. On set, by some miracle, it was one of the smoothest shoots I’ve been on. The whole team worked so well together and is so incredibly TALENTED. I can’t thank you guys enough for wanting to work with me.

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Monthly Wrap – BTS

Posted in Uncategorized by K2Creative on May 28, 2015
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