K2 – The Blog

This is K2

Posted in Agency News, Uncategorized by K2Creative on April 11, 2018

Oh you know, just reminiscing about the start of K2 Creative and all the things that brought us here…  thought it’d be fun to add us to our blog!

little know facts about our agency

  • K2 was cofounded by Kristy Caruso and Katie Ryan. The concept for the agency (keep things simple, work hard, no divas) came about while the two were on a road trip, on a night they were freezing and electricity was scarce. They had nothing else to do – but talk about the future.
  • K2 began 2009 in the midst of the economic breakdown. Why? Well…why not?
  • Katie likes popcorn more than food.
  • Kristy likes to sing. Badly. All the time.
  • K2’s motto came to be long before the agency. The company sticks by it and will do so as they continue to grow. SAVE THE DRAMA FOR YOUR MAMA. Because really, who needs it?

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Monthly Wrap

Posted in Uncategorized by K2Creative on August 27, 2014

I know the summer has gone by too fast, it seems as though it was over before it started. The last week of August means that every one in the city is headed for the beach, no more summer Friday’s and shoots will start earlier heading into shorter days ahead.

Our monthly wrap is dedicated to showing some of our Summer travels filled with family, friends and lots of laughter from all of us at k2 Creative – we enjoyed every last bit of it and look forward to an already crazy Fall. Have a safe and smashing holiday weekend!!!

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Monthly Wrap

Posted in Agency News, What's happening with the artists by K2Creative on May 21, 2014

While it seems like every one in NYC is shutting down for the holiday weekend we’re just getting started. I can’t believe it’ll be Summer already with BBQs, beaches and some great shoots coming up. Check out what we’ve been busy working on in the past month or so. Have a great weekend and here’s to another busy summer.

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K2 Creative has a new website

Posted in Agency News by K2Creative on October 29, 2013

We’re ecstatic to launch our new website – a bit of a “face lift” for K2 Creative Management. For us, it has been a long time coming.  We’ve talked about this new site for over a year after having one hell of a time with our first site.  We’ve learned that a website is organic, and will continue to change and grow.

We’d go an inch to get things going (dang coding) and then we’d switch gears into being accountants, agents, producers and our own assistants as we got busy throughout the last year. Don’t get me wrong – we’re not complaining one bit. It has been an amazing year and we’ve been waiting anxiously to show off all the new work from the K2 Creative artists. They’ve been… well, BUSY to say the least.

The artists have been working on launching books and gallery showings from Canada to the South. We’ve worked with some great clients in the past year including Oral B, Manpower, Intel, Essence, John Frieda, Comcast, Jim Beam, Men’s Health, TechnoMarine, Conair, W Hotels, Coty and Gillette to name a few.

We hope you dig the new work as much as we do!

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Bruce Soyez Bernard

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Ashton Worthington

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Barbara Cole

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Lou Bopp

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Paula Parrish

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Congratulations to us (Happy Anniversary).

Posted in Our Humble Opinions, Uncategorized by K2Creative on September 10, 2013

If someone told Katie and I five years ago we’d own a business, we would have laughed.  At them, with them, at ourselves.  Right there in the midst of economic destruction, probably at Starbucks or Cosi with all the other unemployed twenty-somethings who’d recently lost or left their jobs.  Yet here we are, 5 years later, 4 years deep into K2 Creative.  OUR BUSINESS.

While we tend to veer toward the humble-because-this-could-end-any-day-and-we-could-be-living-on-the-street mentality, we’re going to take a moment to pat ourselves on the back.  We’re not rolling in money or living some sort of dream.  But in our eyes, we’ve made it.

We did what we thought was impossible at the time.  We started something from nothing.  We did it together.  We kept it simple.

Running a small business is hard and it’s been one hell of a ride.  But we wouldn’t have it any other way.

Save the drama for your mama.  And Happy 4th Anniversary to us.

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The NY TIMES Article: Owning a small business can really suck

Posted in Our Humble Opinions by K2Creative on August 18, 2011

After my ranting post over a year ago, remarking on a NY Times article that made my entire industry go bananas, I’m happy to write this.  I love me some NY Times, and read it almost daily.  I must confess, though – I found the article “Maybe It’s Time For Plan C”, highlighting the consequences and pitfalls of starting your own small business, through Twitter (follow us here, by the way!).  In an even greater admission, I was reading the tweets of the Cake Girls, bakers and decorators of Food Network Challenge fame.  Yes, I’m obsessed.

Why was I on their page, you ask?  Well, Katie and I are heading to the Midwest next week to do a slew of bookshows.  And we need sweet treats for our meetings.  Which led me to the Cake Girls, thereby leading me to their tweets.  Let’s face it – when it comes to cake, it’s hard for me to focus on work for long.  Or anything, for that matter.

But I digress.  Read the article by clicking here.  The basis – OWNING A SMALL BUSINESS IS HARD.   I recall Katie and I promising ourselves free time, hour lunches and work days ending at 6:00 PM.  As I type this, it’s almost 7:00.  And when I’m finished, I’ll go on to do 10 more things that need to get done today, from motivational phone calls with artists, to estimates and accounting, and even a call to Los Angeles which is being pushed to 8:00 PM EST.  It never ends.  There will never be enough time in a day to get everything done.

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As the article closes, it brings up one last point.  And this is a biggie:  BEING YOUR OWN BOSS IS 100% WORTH IT.  Hands down, end of story.  It’s satisfying beyond belief.  And somehow, even with more to do and less time to do it, in conjunction with the impending doom of  yet another Friday without a paycheck,  I wouldn’t give it up.

So as I get through another hell-uv-a day and prepare to embark on a two week gamble in the middle of the country, I’m reminded of how lucky I really am.  Being one’s own boss is not without it’s pitfalls.  And I question my choice sometimes.  The beauty of it all?  At the end of the day,  I’ve got no one to answer to but me.

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